Google Cardboard has brought in cheap VR experience to your home and its recent announcement regarding chrome’s compatibility with its WebVR technology only goes to show that it is seriously considering VR to be a pervasive experience. In fact, its release of an online showcase called WebVR experiments for this purpose strengthens Google’s aspirations. WebVR has already been on the phones and the new launch only reinforces the technological progress in VR. What you can access through it are mostly simple, proven experiences such as ping pong games and fun shows like musical forest.
Chrome now offers desktop support for VR gears like HTC vive and Oculus Rift and will soon be available widely. So, you can now simply buy the Google cardboard and enjoy a 2D view on your desktop at this point till Google makes 3D available for desktop. Users can power the content too as there is a scope for them to get featured in the newly opened WebVR gallery. Surely, this is Google’s attempt to break into the mainstream from the experiential domain of VR and introduce the cutting-edge technology in daily lives. However, Google claims they are not bothered about public acceptance.
Aiming at the crowd
Google wants to create a mass awareness of VR and wants to give everyone the VR exposure. They believe that mass appreciation will come naturally in this process. Hence, they have made the experiments as customer-friendly as possible and the process is completely interactive. They have shunned all technological gibberishes to ensure that even a layman can enjoy the experience while fascinating the geek too. So, Google’s avoidance of high tech gadgets is quite understandable and their cardboard release has been a hit as of now. In short, people are taking the low-cost solutions to be their gateway to VR.
Google’s strategy has been praised widely as their simpler and handier approach has been able to gain the attention of millions and make VR a household thing. The very price of the experience that Facebook and HTC offers will deter the crowd, but Google has played an interesting card there despite their experience being low-key compared to the others. However, Google has been successful in turning a lot heads and the next problem that Google needs to address is the coordination between mind and brain. In short, do they believe what they see?
Unlike other visual breakthroughs in technology, VR is not something easily explicable. VR is not about better pixels or more details in the image. Often, customers are cynical whether something as simple as the Google cardboard can offer VR, which is believed to be a state-of-the-art technology by many. Moreover, if you consider this experience to be the ultimate, then further potentials will not be explored and that will not be the best news for Google. Hence, Google wants to tell them what VR can seriously do instead of simply fooling around with it.
The simplest method for this is to show people images in 2D and then again show them through VR to show how 3D images provide you an immersive reality with interacting objects. The hype around VR is also unhealthy and hence, you need to curb it by showing what VR really means. Google plans to get people hooked on to the experiential dimension of it and once people start it, they will automatically buy the more expensive and the more fascinating VR gears. In fact, encouraging people to gather around the simpler things gives developers more time to fine-tune their technology. The strategy may well give Google the hot seat in VR market.